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Is Article Writing And Marketing The Same Thing?

If you think this is a strange question, it's not. A lot of people think that article writing and article marketing are the same thing. They are not. Sure, there is a relationship between the two, but not as much as you might think. No, you don't even have to write articles to be an article marketer. Confused? Don't worry. After you are done reading this article, your confusion will be a thing of the past.

Let's start out with article writing, which has nothing to do with marketing. Article writing is the actual process of writing an article. It does not take into consideration any end result other than the education of the reader. That education can come in the form of giving them facts, making them laugh, making them cry or just about any other emotion. Your only goal as an article writer is for the reader to get whatever it is they're supposed to get out of the article...period. That means, what YOU want is totally irrelevant.

Okay, what about article marketing? That is a totally different animal and, if we're going to be honest here, totally self serving. After all, when it comes to article marketing, the only purpose of the article is to get the reader to go to YOUR website page to either sign up for your list, buy your product, click on your Adsense or CPA link or whatever it is you have there that's been put there for the sole purpose of making YOU money. And guess what? You don't even need to write one article to accomplish this.

If you're sitting there right now scratching your head wondering how this can be, think about it. Go to Ezine Articles and look at the top authors. Do you really think what's his name wrote over 15,000 articles? A lot of these authors outsource their work. They hire people to write on various subjects and then submit the articles with links to THEIR web pages. There is no way humanly possible for somebody to write 15,000 articles in a few years.

My point is simple. Don't confuse article writing with article marketing. If you're going to article market and don't plan on outsourcing, better learn how to write. And yes, you do have to write an article that the reader is going to want to read, meaning it has to help them in some way. The key is not giving them so much information that they don't need to go to your site. That's where the article marketing smarts come in.

Steven Wagenheim is an article writing machine and if you want to write articles that get people's attention and can earn you up to $200 per article written, then check out his Complete Article Writing And Marketing Guide that you can find Right Here - This is an amazing resource from somebody that as over 30 years of Article Writing.

Does The Blog Platform You Choose Matter?

A question I get asked a lot is if it matters what blog platform you use. Most people are referring to either Blogger or WordPress. This is certainly a reasonable question and the honest answer is yes, it does matter. It matters a great deal. The content you put on your blog is certainly going to be the ultimate decider of how successful your blog is, but there are some things you should know about Blogger and WordPress before you even get started.

Let's take WordPress as hosted on the WordPress domain itself. You have to be VERY careful about using their domain. WordPress is TOTALLY against marketing of any kind using their blogs. If you are promoting any kind of products, they WILL shut you down. Oh yeah, it might take a while for them to find you (one marketer was operating for years before being shut down) but eventually they will find you. So, if you're going to use a blog for commercial purposes, don't use WordPress on their domain. Instead, get your own hosting and your own domain. Installation is easy.

Aside from that, what really is the difference between WordPress and Blogger? Well, WordPress has more plugins to optimize the blog itself, especially for SEO purposes. With the proper plugins, your WordPress blog can be a real search engine powerhouse. Of course, as I said, the content is ultimately going to make the difference. Blogger doesn't have as many tools however, Blogger has one advantage that WordPress doesn't have. See, Blogger is owned by Google which just happens to be the biggest search engine on the planet. So yes, as you can probably guess, Google favors Blogger blogs.

In all honesty, it probably doesn't matter which blog platform you use as long as your blog has good content. Good content will override any limitations that the blog itself might have.

Conversely, no matter how great the blog platform is and no matter how optimized you make it, if the content is poor or scraped from other sites, you're not going to get the rankings that you're looking for.

WordPress or Blogger? The differences are minor in comparison to what goes on them. The key is understanding that it's the content, and not the platform, that's going to make your blog a success or a flop. So make your choice (either one will work) and make that blog the best one that it can be.

To YOUR Success,
Pete

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