Sunday, November 29, 2009

Is Article Writing And Marketing The Same Thing?

If you think this is a strange question, it's not. A lot of people think that article writing and article marketing are the same thing. They are not. Sure, there is a relationship between the two, but not as much as you might think. No, you don't even have to write articles to be an article marketer. Confused? Don't worry. After you are done reading this article, your confusion will be a thing of the past.

Let's start out with article writing, which has nothing to do with marketing. Article writing is the actual process of writing an article. It does not take into consideration any end result other than the education of the reader. That education can come in the form of giving them facts, making them laugh, making them cry or just about any other emotion. Your only goal as an article writer is for the reader to get whatever it is they're supposed to get out of the article...period. That means, what YOU want is totally irrelevant.

Okay, what about article marketing? That is a totally different animal and, if we're going to be honest here, totally self serving. After all, when it comes to article marketing, the only purpose of the article is to get the reader to go to YOUR web page to either sign up for your list, buy your product, click on your Adsense or CPA link or whatever it is you have there that's been put there for the sole purpose of making YOU money. And guess what? You don't even need to write one article to accomplish this.

If you're sitting there right now scratching your head wondering how this can be, think about it. Go to Ezine Articles and look at the top authors. Do you really think what's his name wrote over 15,000 articles? A lot of these authors outsource their work. They hire people to write on various subjects and then submit the articles with links to THEIR web pages. There is no way humanly possible for somebody to write 15,000 articles in a few years.

My point is simple. Don't confuse article writing with article marketing. If you're going to article market and don't plan on outsourcing, better learn how to write. And yes, you do have to write an article that the reader is going to want to read, meaning it has to help them in some way. The key is not giving them so much information that they don't need to go to your site. That's where the article marketing smarts come in.

Did you know that most people go about article marketing totally wrong...

In a big hurry to get their articles online, they either cut and paste a bunch of random stuff together... or they spend good money on an alleged "writer" only to get barely readable garbage full of spelling and grammar errors...

Simply being at the top of the Google results DOES NOT guarantee success for your articles...

The articles still have to be interesting, well- written, and relevant to what the reader is looking for... Otherwise you're wasting their time and your article will do your business more harm than good.

If you have the right tools, all this is simple & easier than babysitting a bunch of incompetent writers, and MUCH more effective and profitable for your business

The only problem with writing articles is that it takes a HUGE amount of time to write all those articles... and unless you LOVE writing more than anything else in the world, it's quickly going to become a giant energy suck on your time, dragging you down into a pit of total burnout... (when you could be watching America's Got Talent on TV or cliping your toenails)

If only there was a way to automate this vitally important but really boring task...


And believe me, it's not the usual crap we see with empty promises...

Check It Out Today: ===> MASS ARTICLE CONTROL

To YOUR Success,

Sunday, November 15, 2009

Is Your Home Business A House Of Cards?

We all like to think that our home businesses are as solid as a rock. But what about yours? Is it REALLY as solid as you think it is or is it just a house of cards?

It's difficult for us to realistically look at our business model and determine if it's solid or not. That's where this article comes in. It's going to force you to take a good hard and long look at your business model. Hopefully, by the time you're done doing that, you'll have a pretty good idea of whether or not it's solid or a heartbeat away from crumbling to the ground.

The best way to do this is with an example. Do you remember the Made For Adsense sites of the early part of this decade? Marketers were making a killing with them, if you recall. Then what happened? Google decided that all these crappy sites (and yes, they were crappy) were worthless and put an end to them. They got removed from the SEs and all of the income dried up overnight. I won't even get into how many people lost their Adsense accounts. Many home business owners never recovered from this.

Okay, let's take a good hard look at this model. What was the one thing that it depended on? It depended on Google's Adsense program...a third party site. In this case, the marketer had no control over the program itself, in particular, the TOS of that program.

If Google changed the rules, which they did, it could have adversely affected the income of each home business owner...which it did. In fact, these changes in policy may have been the biggest disaster in terms of adverse effects on home business owners in the history of earning on the Internet, maybe next to Ebay banning the sale of digital products...another business killer.

Do you see where I am going with this? I know it's hard to predict the future, but you need to look at your business model and see how much of it is within YOUR control and how much of it is being controlled by a site like Google or Ebay? If the answer is more is being controlled by other sites, then you have a business model that is a house of cards waiting to fall down around you.

Once you recognize this, you can then take steps to correct the problem...even if that means you need to come up with a whole new business model.

Of course you can always just hope and pray for the best.

To YOUR Success,

Sunday, November 1, 2009

The Relationship With Your List

I really hate cliches. One of the worst ones in the Internet marketing business is, "The money is in the list." This couldn't be farther from the truth.

The money is in the relationship that you have with your list

A list that is abused is not going to be responsive and is not going to make you much money, if any at all. Okay, so how do we get that key relationship with our list that ensures that we make sales on a consistent basis? This article will show you how.

Probably the first and most important thing is to make sure that the list you're building is going to have a chance to be responsive to your offer. That comes with pre-qualifying them. How do we do this? It's actually quite simple. On the opt in page that we send them to, simply make it crystal clear as to what they will be receiving once on your list. If it's a free report, tell them exactly what's in it. If it's a newsletter, tell them what they'll be receiving in it and how often they'll be emailed. You don't want there to be any surprises for your prospect after they've signed up.

After you've done that, the next step is to actually follow through with your promises. Too many marketers make empty promises and never follow through with them. This is a perfect way to kill your list. So if you say you're going to send them a weekly newsletter, make sure it goes out every week? Don't email them everyday if you said they'll only hear from you once a week. That's flat out deception and your list will turn on you for it.

Go the extra mile. Send out an email to your list asking them what they'd like to see added. Maybe they have some suggestions for improvement. Listen to what your list has to say to you. If enough people ask for information on a certain topic, give it to them...even if it means you have to do some extra research. Give them surprise freebies once in a while. Make them feel special. If you have a blog with an important entry that you think will be of benefit to them, send a link to it.

Ultimately, you want your list to trust you. If you give them lots of free and useful content and treat them with respect, you'll find that you've built a list that will be responsive for a long time to come.

To YOUR Success,