Thursday, June 25, 2009

Does The Blog Platform You Choose Matter?

A question I get asked a lot is if it matters what blog platform you use. Most people are referring to either Blogger or WordPress. This is certainly a reasonable question and the honest answer is yes, it does matter. It matters a great deal. The content you put on your blog is certainly going to be the ultimate decider of how successful your blog is, but there are some things you should know about Blogger and WordPress before you even get started.

Let's take WordPress as hosted on the WordPress domain itself. You have to be VERY careful about using their domain. WordPress is TOTALLY against marketing of any kind using their blogs. If you are promoting any kind of products, they WILL shut you down. Oh yeah, it might take a while for them to find you (one marketer was operating for years before being shut down) but eventually they will find you. So, if you're going to use a blog for commercial purposes, don't use WordPress on their domain. Instead, get your own hosting and your own domain. Installation is easy.

Aside from that, what really is the difference between WordPress and Blogger? Well, WordPress has more plugins to optimize the blog itself, especially for SEO purposes. With the proper plugins, your WordPress blog can be a real search engine powerhouse. Of course, as I said, the content is ultimately going to make the difference. Blogger doesn't have as many tools however, Blogger has one advantage that WordPress doesn't have. See, Blogger is owned by Google which just happens to be the biggest search engine on the planet. So yes, as you can probably guess, Google favors Blogger blogs.

In all honesty, it probably doesn't matter which blog platform you use as long as your blog has good content. Good content will override any limitations that the blog itself might have.

Conversely, no matter how great the blog platform is and no matter how optimized you make it, if the content is poor or scraped from other sites, you're not going to get the rankings that you're looking for.

WordPress or Blogger? The differences are minor in comparison to what goes on them. The key is understanding that it's the content, and not the platform, that's going to make your blog a success or a flop. So make your choice (either one will work) and make that blog the best one that it can be.

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