Saturday, March 29, 2008

25 Headlines That Grab And Don't Let Go...


A very important part of any sales copy is the headlines. You need great headlines and sub-headlines to move your readers down the page to your offer. Here is a compilation of 25 headlines that will get your readers to your offer...

1) How To...
The How To... headline will grab your readers attention because it tells them that they are about to learn something that could benefit them in some way. It should let them know how they will get there faster, easier, cheaper...

Example: How to write catchy headlines in seconds.

2) Tired of...
This headline gets attention because everybody gets tired of the same old thing.

Example: Are you tired of working from 9 to 5.

3) Don't Buy Another...
The Don't Buy Another... headline grabs your prospect’s attention because it cautions them with some inside knowledge you have affecting their purchasing decision. It creates uneasiness and even indecision that you will thoughtfully remove.

Example: Don't Buy Another Ebook Until You Read This!

4) If You... I Will...
This headline grabs your prospect’s attention because you’re actually making a deal and rewarding them for getting their desired benefits. It’s a win/win situation for your prospects.

Example: If you buy this copywriting Ebook I will also include this interview with...

5) Finally...
people will usually buy any number of similar products before they get the exact benefit they want. So, when we find that perfect product we are likely to say or think….FINALLY!!!

Example: Finally! An All Inclusive Website Builder That Works!

6) Inside Secrets...
An "Inside Secrets..." headline grabs your prospect’s attention because your prospects will feel that if they learn more information they'll belong to a select, privileged group of people. It also adds a rareness to your product. Rare is valuable.

Example: The Inside Secrets Of Internet Millionaires Under The Age Of 30

7) Breaking News...
A Breaking News... headline grabs your prospect’s attention because breaking news usually happens when it's really important and it can't wait until the normal news usual time. It's normally something major like severe weather, a terrorist attack, war footage, etc. It makes people stop what they're doing and take notice.

Example: Breaking News! Scientist Finds Breakthrough Acne Solution

8) ...Exposed...
An ...Exposed... headline grabs your prospect’s attention because it sounds as if somebody was trying to hide something. Your prospects will want to know what was being covered up and why.

Example: Internet Guru's Sales Tricks Exposed!

9) Unlock...
An "Unlock..." headline grabs your prospect’s attention because when something is locked-up it's perceived as being more valuable. Your product would of course be the key that will unlock the benefit for them.

Example: Unlock The Secrets Of Membership Sites!

10) Discover...
A "Discover..." headline grabs your prospect’s attention because it gives your prospects a sense of adventure. It's just like in a story when someone discovers a treasure chest or a lost artifact.

Example: Discover 5 Simple Ways To Drive Unlimited Traffic To Your Blog!

11) Specific
The "Specific" headline grabs your prospect’s attention because it makes your headline more believable. If there is a specific figure, there must be a good reason for it. It must be true or even understated.

Example: How I Made $3 462.43 in 7 Days!


12) Top...
The "Top..." headline grabs your prospect’s attention because people want to know the top, best or most popular way to get their desired benefit. They want to get the best things in life.

Example: The Top 5 Ways To Reduce Your Cholesterol!

13) Low Cost...
The "Low Cost" headline grabs your prospect’s attention because people are looking for a bargain and trying to save money. They can either be on a tight budget or thrifty shoppers.

Example: How To Find Low Cost Advertising On The Internet!

14) Used By…
The "Used By..." headline grabs your prospect’s attention because you actually use some of your famous and/or well-known clients in your headline! It gives credibly to your entire headline and offer.

Example: Our Internet Marketing Course Has Been Used By (some of your respectable clients)

15) Free Trial/Sample
The "Free Trial/Sample..." headline grabs your prospect’s attention because it removes their buying defenses. You’re not asking them to spend any money and you feel confident enough to give them a sample of your product before they decide to buy or be charged.

Example: FREE 30 Day Trial Membership To Our Private Site!

16) Serious Inquires Only...
The "Serious Inquires Only..." headline grabs your prospect’s attention because you are actually limiting those that can order based upon eligibility. A business-like approach that tells people it is direct and trust-worthy.

Example: 100's Of New Subscribers Per Week - Serious Inquires Only!

17) Tested...
The "Tested..." headline grabs your prospect’s attention because people feel more confident about reading what you have to say when tests prove the point. It is a more scientific approach not left to chance. If your product is tested and works, then it will work for them.

Example: Tried And Tested Lead Generation Capture Page!

18) Breakthrough...
The "Breakthrough..." headline grabs your prospect’s attention because people are always looking for that one breakthrough that will solve their problems or give them their desired benefit. Success where other, similar products have failed in the past.

Example: New, Breakthrough Formula That Gets Rid Of Acne Forever!

19) They Laughed...
The "They Laughed..." headline will grab your prospect’s attention because everyone has suffered being laughed at or minimized at least once. So your prospects can relate to it. They won't be afraid to get their desired benefit since you proved the people that laughed at you were wrong.

Example: They Laughed At Me When I Bought That Run-Down House Until I Sold It And Made $20,000 Profit

20) Imagine...
The "Imagine..." headline will grab your prospect’s attention because people like to leave there own reality. Why do you think TV, movies, video games, music, drugs, alcohol, etc. are so popular? Give them one or more of their desired benefits to imagine.

Example: Imagine Making $2000 In 14 Days!

21) Never Seen Before...
The "Never Seen Before..." headline will grab your prospect’s attention because people usually ignore ads. They think they have seen everything. If your product has truly never been seen before they will want to stop and read about it. NEW is very enticing!

Example: Never Seen Before! 455 New Leads In 24 Hours!

22) Are You Still...
The "Are You Still..." headline will grab your prospect’s attention because people will wonder if they are still getting the most benefit with an older product. It's also a question that they will mentally have to answer then compare to the newer product you are offering.

Example: Are You Still Using Your Old Cell Phone?

23) Proven...
The "Proven..." headline will grab your prospects attention because people want products that they know are proven to get their desired benefit. Would you want a product that's UN-proven?

Example: A Teeth Whitener That's Proven To Work!


24) Now You Can...
The "Now You Can.." headline will grab your prospect’s attention because people usually don't have their desired benefit yet if they are even considering reading your ad. Now they can learn how to get that benefit from reading the rest of your ad

Example: Now You Can Afford That Big House With The Pool!

25) Reasons To...
The "Reasons To..." headline will grab your prospect’s attention because when you ask someone to do something, don't they always ask why? It will give them a reason to read your advertisement.

Example: 10 Reasons To Start Your Own, Profitable Website!

I could probably go to a couple of 100's. When ever i find a good headline in somebody else's copy, i copy/paste it to a notepad file i have and anytime i write, i open the file and refer to it.

What are your favorite headlines?

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5 comments:

Krissy said...

I completely agree that the proper headings can make or break your website. As someone who's been involved with SEO for quite some time, the best key-terms are found in the main titles.

I appreciate this list, I'm going to pass it along through stumble.

PK said...

Thanks for the post! Really educative - gonna use some of the titles schemes on social bookmarking sites right from monday =)

Pete from Home Made Online Income said...

Thanks both for your comments ! Glad you liked it... and krissy, thanks for the stumble !

Lily Boynton said...

With many posts and articles around the net, headlines definitely play an important role to get people's attention.

Thanks for sharing, I fave your post too on Technocrati :)

Pete from Home Made Online Income said...

@ Lily... Thanks for the techno fave... Glad you liked it !