Friday, January 11, 2008

The Importance Of List Building

O.K. you all heard it: "the money is in the list", "list building is one of the most important part of any Online Business", "if your not building a list this and that..." etc... etc...etc...

Well, I'm not here to tell you any different. Why ? It's reality ! It's the truth ! Anybody who tells you different is outright lying to you. Why are these people telling you different ? Because they only have their interest in mind. Would you buy a product if the seller told you up front: o.k., if you have a list buy this because... if you don't have a list, then this won't work for you...

The fact of the matter is, an opt-in list or a subscriber list is absolutely crucial for building a Successful Online Business and if you don't have one, you are not going to achieve the level of success that you should. Sure, you might sell a couple of things here and there, but the Good money or Big money will be driven by a good list.

Most online businesses try to provide great service and products to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again. Better yet, they will recommend you to other people and, that could generate more business and more sales for you and your site.
As more traffic is driven to your site, you should try to get as many of them to subscribe to your mailing list or opt-in list. This is a list where website visitors agree to be sent promotional materials such as newsletters, special offers, catalogs or just information, that could keep them updated about your site or the niche of your site. These promotional materials are sent via e-mail to the members of the list in different time intervals.

When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is free and if you can manage to make your own promotional advertisements you can really increase your ROI (Return On Investment). With an opt-in subscribers list, you are pretty sure that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for your service and have consented in receiving it.

This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site.

Of course you should be also aware that a subscriber may unsubscribe when they feel that they are not getting what they want or expected. Make sure that they are satisfied with your opt-in marketing strategies and keep them excited in receiving your newsletters and offers. Make sure that if they do want to unsubscribe it's simple and obvious. Here are some tips that can help you build a list of eager subscribers.

Make your promotional materials interesting and fun. Try to use a little creativity but not too over artsy. Build around what your product or service is about. For example; if you are selling car parts, put some pictures of what is new in the auto parts world, like a new wing door that can fit any car and make it look like a Lamborghini or new lime green tires ;-)

You should try and research what people are looking for, this way, you stay one step ahead and you will be their bearer of good news. They will be eager to receive what you are sending them because they know you always have fresh and new things to share with them.

Write good articles that can be very informational but light at the same time. If your subscribers enjoy your articles, they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both.

Are you wary about this because you don’t like writing? No problem, there are many professional and experienced article writers that can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters, the money that you pay for your articles are going to be met by the many sign-ups and the potential profit from the sales that you will get.

Download this Free Course On NetWriting... It's very informative and will show you exactly what you need and what you need to do, to be a great NetWriter.

Create and send an E-book to your customers about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write about anything informational and helpful to your subscribers. For example; you can do manuals and guides on so many topics. This e-book could be used as a reference for many people.

Share this e-book with everyone, even other sites; just make sure that they don’t change the links in the e-book that will lead people to your site. If you want, you can always get some people to write it for you just like your articles. Your investment, once again, will be covered by the great viral marketing this will generate.

Add e-coupons in your newsletters that will help them avail to special discounts. Put a control number in your e-coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be eager to receive your newsletter in anticipation of what you are promoting next.

If your subscribers can get benefits from your newsletters, they will look forward to receiving them. Don’t flood your mailing list. Lots of people will be annoyed and feel your are only trying to sell them no matter what you send them.

Follow these few guidelines and growing, and more importantly, keeping your subscribers will have great impact on your Online Home Business.

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