Sunday, November 1, 2009

The Relationship With Your List

I really hate cliches. One of the worst ones in the Internet marketing business is, "The money is in the list." This couldn't be farther from the truth.

The money is in the relationship that you have with your list

A list that is abused is not going to be responsive and is not going to make you much money, if any at all. Okay, so how do we get that key relationship with our list that ensures that we make sales on a consistent basis? This article will show you how.

Probably the first and most important thing is to make sure that the list you're building is going to have a chance to be responsive to your offer. That comes with pre-qualifying them. How do we do this? It's actually quite simple. On the opt in page that we send them to, simply make it crystal clear as to what they will be receiving once on your list. If it's a free report, tell them exactly what's in it. If it's a newsletter, tell them what they'll be receiving in it and how often they'll be emailed. You don't want there to be any surprises for your prospect after they've signed up.

After you've done that, the next step is to actually follow through with your promises. Too many marketers make empty promises and never follow through with them. This is a perfect way to kill your list. So if you say you're going to send them a weekly newsletter, make sure it goes out every week? Don't email them everyday if you said they'll only hear from you once a week. That's flat out deception and your list will turn on you for it.

Go the extra mile. Send out an email to your list asking them what they'd like to see added. Maybe they have some suggestions for improvement. Listen to what your list has to say to you. If enough people ask for information on a certain topic, give it to them...even if it means you have to do some extra research. Give them surprise freebies once in a while. Make them feel special. If you have a blog with an important entry that you think will be of benefit to them, send a link to it.

Ultimately, you want your list to trust you. If you give them lots of free and useful content and treat them with respect, you'll find that you've built a list that will be responsive for a long time to come.

To YOUR Success,

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