The Structure of AIDAS... For Successful Sales Letters

Staying on the topic of sales letters, there’s a well-known structure in successful sales letters described by the acronym AIDA.

AIDA stands for:
• Attention
• Interest
• Desire
• Action

First, you capture your prospect’s attention. This is done with your headline and lead. If your ad fails to capture your prospect’s attention, it fails completely. Your prospect doesn’t read your stellar copy, and doesn’t order your product or service.

Then you want to build a strong interest in your prospect. You want him to keep reading, because if he reads, he just might buy.

Next, you channel a desire. Having a targeted market for this is key, because you’re not trying to create a desire where one did not already exist. You want to capitalize on an existing desire, which your prospect may or may not know he already has. And you want your prospect to experience that desire for your product or service.

Finally, you present a call to action. You want him to pick up the telephone, return the reply card, attend the sales presentation, order your product, whatever. You need to ask for the sale (or response, if that’s the goal). You don’t want to beat around the bush at this point. If your letter and AIDA structure is sound and persuasive, here’s where you present the terms of your offer and urge the prospect to act now.

A lot has been written about the AIDA copywriting formula. I’d like to add one more letter to the acronym: S for Satisfy.

In the end, after the sale is made, you want to satisfy your prospect, who is now a customer. You want to deliver exactly what you promised (or even more), by the date you promised, in the manner you promised. In short, you want to give him every reason in the world to trust you the next time you sell him a back-end offer. And of course you’d rather he doesn’t return the product (although if he does, you also execute your return policy as promised).

Either way, you want your customers to be satisfied. It will make you a lot more money in the long run.

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Long Sales Copy vs Short Copy... The Debate Continues...

In the last couple of days, I've been involved in a discussion on a popular forum about Long Sales Copy vs Short Copy... and it inspired this post...

The More You Tell, The More You Sell. Period.

The debate on using long copy versus short copy never seems to end. Usually it is a newcomer to copywriting who seems to think that long copy is boring and, well…long. “I would never read that much copy,” they say.

The fact of the matter is that all things being equal, long copy will outperform short copy every time. And when I say long copy, I don’t mean long and boring, or long and untargeted.

The person who says he would never read all that copy is making a big mistake in copywriting: he is going with his gut reaction instead of relying on test results. He is thinking that he himself is the prospect. He’s not. We’re never our own prospects.

There have been many studies and split tests conducted on the long copy versus short copy debate. And the clear winner is always long copy. But that’s targeted relevant long copy as opposed to untargeted boring long copy.

Some significant research has found that readership tends to fall off dramatically at around 300 words, but does not drop off again until around 3,000 words.

If I’m selling an expensive set of golf clubs and send my long copy to a person who plays golf occasionally, or always wanted to try golf, I am sending my sales pitch to the wrong prospect. It is not targeted effectively. And so if a person who receives my long copy doesn’t read past the 300th word, they weren’t qualified for my offer in the first place.

It wouldn’t have mattered whether they read up to the 100th word or 10,000th word. They still wouldn’t have made a purchase.

However, if I send my long copy to an avid die-hard golfer, who just recently purchased other expensive golf products through the mail, painting an irresistible offer, telling him how my clubs will knock 10 strokes off his game, he’ll likely read every word. And if I’ve targeted my message correctly, he will buy.

Remember, if your prospect is 3000 miles away, it’s not easy for him to ask you a question. You must anticipate and answer all of his questions and overcome all objections in your copy if you are to be successful.

And make sure you don’t throw everything you can think of under the sun in there. You only need to include as much information as you need to make the sale…and not one word more.

If it takes a 10-page sales letter, so be it. If it takes a 16-page magalog, fine. But if the 10-page sales letter tests better than the 16-page magalog, then by all means go with the winner.

Does that mean every prospect must read every word of your copy before he will order your product? Of course not. Some will read every word and then go back and reread it again. Some will read the headline and lead, then skim much of the body and land on the close. Some will scan the entire body, then go back and read it. All of those prospects may end up purchasing the offer, but they also all may have different styles of reading and skimming.

Let the debate continue...

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Article Writing Tips - 3 Simple Tips to Improve Your Articles

By Steven Wagenheim

Not everything has to be complicated. Lots of folks who I speak to, when looking for article writing tips, expect to discover some complex formula for churning out killer articles. Well, as much as I hate to have to disappoint you, there is nothing complex about writing a good article. Writing is as old as mankind itself. There is no mystery to it. Yet, it seems that many beginning article writers don't have clue one where to begin. Well, this article is going to provide you with three simple tips to improve your articles...dramatically.

The first tip actually starts before you even write one word of the article itself. I'm talking about the title of your article. Just like the headline of your sales letter, your article title is critical to getting people to actually read your article. It's very simple to write a good title. Just tell the person what they're going to learn from reading the article. It doesn't have to be fancy. For example, the title of this article makes it perfectly clear what you're going to find out from reading the article...3 simple tips to improve your articles. No mystery there.

The next tip is to keep the article structure simple and well broken up. By simple I mean, provide the reader with a brief introduction telling them what they're going to get out of the article and then, taking a paragraph for each point, give them what you told them you're going to give them. So if you write an article, "3 Ways To Wash A Cat" make sure you have one paragraph for each way. Yeah, I know it sounds simple, but you'd be surprised how many people don't do this one simple thing.

The final tip has to do with your summary. Yes, you want to summarize your article. Why? Because people have short memories. So you want to reinforce, briefly, what you told these people in the body of your article, in the summary. The summary should be very short. Remember, you've already given them the meat of the information so there is no need for a long dissertation.

I told you it was simple. By providing a good title that tells the reader what he's going to read, a simple structure that's easy to follow and a summary that goes over the main points of the article, you'll write articles that people will enjoy reading and actually get something out of.

To YOUR Success,

Steven Wagenheim

Want to write articles that get people's attention and can earn you up to $200 per article written? Then check out my Complete Article Writing And Marketing Guide that you can find Right Here - This is my own book that I wrote from over 30 years of writing experience.

Article Source: http://EzineArticles.com/?expert=Steven_Wagenheim

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100`s Of Gifts From Big Time Online Entrepreneurs

I have great news for you!

Ken McArthur and Odinn Sorensen, "Big Dogs" of the Internet Marketing scene, have pulled together with 100's of other top internet personalities (Willie Crawford, Mark Sandquist, Dennis Chew, Mieke Janssens... just to name a few) for the Impact Action Giveaway...

Now, don't think this is like any other Giveaway you've ever seen... IT AIN'T !!!!

You will find 100`s of products worth $1 000's created just for this event.

If you decide to join, carefully consider the Up-Grade option, it will let you download all the gifts you want WITHOUT subscribing to every-body's list... you will get Direct Download to all the gifts!

The Impact Action Giveaway officially opens for members on august 21st, but here is a link for you to sign-up early...

ImpactActionGiveaway Early Bird Entry

I Think You'll Really Like This One :-)

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The Best Affiliate Program On The InternetThe 5 Pillar Club

I see this question on many forums every day...

What is The Best Affiliate Program On The Internet?

I'll tell you...

The SiteSell 5 Pillar Club

Try and find any other affiliate program on the Internet that offers:

- High Commissions
- Lifetime Customers
- 70 Deep-Linked Landing Pages
- A Powerful Toolbox of Help
- And Best Of All, It's a 2 Tier Program

And It's FREE to Join!!!

Those are Critical Differentiating Points... Lifetime and 2nd tier commissions are not offered by most affiliate programs. Heck, even basic commissions are often not "really" offered. The tracking cookie is so short, terms of use written in fine print, that you often don't get credited when you refer a sale.

When you promote SiteSell's 5 Pillar Club and you make a sale, that customer becomes your Lifetime Customer... he is tagged with your Permanent Cookie... so you earn commissions on the first sale, renewals and multiple sales of SBI! (more than half of all SBIers own more than one!)

It's no wonder Super Affiliates promote this program!

Join the 5 Pillar Club Today and Kick Start Your Affiliate Career into High Gear!

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SEO Glossary

I often get questions on terms used around the blogosphere and in general Internet Marketing context... so here it is, the SEO Glossary:

Adsense - Google Adsense is a way for any website to display relevant Google ads anywhere on their web pages and earn money from clicks.

Adwords - Google Adwords is a way to advertise online. Your ads are seen in the Google Search Engine Results or on a network of other search engines and content based websites. You are charged Per Click. So it only costs you money if a visitor clicks on your ad and comes to your website.

Algorithm - This is a mathematical formulae that search engines use to rank websites. It's based on a number of different factors that weigh a web page's importance.

Anchor Text - Anchor text refers to the visible text for a hyperlink. For example the following will show up as "This is the Anchor Text" within the webpage and it would take you to www.alltheinfoyouneed.com/ezine/... This is the html code for it: < a href="http://www.alltheinfoyouneed.com/ezine/" >This is the anchor text< /a >

Back Link - This is also referred to as an Inbound Link (IBL). These are links that come from one website to another. If you have 50 Back Links, then you have 50 links pointing to your website.

Bot - This is also referred to as a "Spider" or "SpiderBot". These are programs that scan (or Crawl) the World Wide Web. Their main purpose is to index web pages for the search engines.

Click-Through - This is just a term used to refer to the click that occurs on a hyperlink and as a result leads to another web page.

Click Through Rate - This is the ratio of impressions shown to the number of clicks you're getting.

Cloaking - This is a way to trick Search Engine spiders (it can get you banned so don't do it!). It's a way to show or hide optimized content specifically for the purpose to make a page look good to a search engine.

Comment Tag - This is a tag that is only found in the "source code" in HTML. It is not meant to be viewed by visitors. It's just for the programmer.

Conversion - A website that is designed to sell a product or do some kind of action like filling out a form is concerned about converting their visitors. When the action of buying or filling out a form is performed, this is called conversion. It is used in combination with how much it costs to bring traffic to that page or product. You will then ultimately be able to figure out a product or website's ROI. ROI is your Return on Investment. How much are you making in comparison to what you're spending.

Counter - This is a program or script that counts hits or visits to a web page.

CPA - (Cost Per Action) - This is how much you pay for some kind of action. This can be purchasing something, filling out a form, signing up for something, etc..

CPC - (Cost Per Click) - This is simply how much you are charged for a click on a link to your website from another location.

CPL - (Cost Per Lead) - How much you are charged for a lead. A lead is where someone does something like filling out a form.

CPM - (Cost Per Thousand) - How much you pay per 1000 impressions.

Crawler - It is a program used to go through a website to get information from the website and take it back to the originator.

Cross Linking - It's simply linking multiple websites together. Excessive cross-linking can get a website banned from a Search Engine.

CSS - (Cascading Style Sheets) - It is a feature that is added to HTML that helps website developers and users have more control over fonts, colors, layout, etc..

CTR - (Click Through Rate) - It is the ratio of impressions shown to the number of clicks. It's often used in Pay Per Click Advertising like Google Adwords.

Dead Link - It simply a link that doesn't work. It will normally produce an error called a "404 error (page not found)".

Directory - It's just a list of websites that are split into multiple categories for people to search.

Domain - (Domain Name) - This is a name for a website. As an example: www.alltheinfoyouneed.com

Doorway Page - This is another way to get banned by a Search Engine. These pages are not designed for the visitors. The are usually optimized for one keyword and only exist to get high rankings in the Search Engines Results Pages. They are sometimes called a Gateway Page.

Dynamic Page - This is a page that is generated automatically by a hosting server at the time it is requested (on-the-fly).

Google Everflux - It's a phenomenon that refers to the continuous changes in the Google search results pages at specific times (during the "Google Dance" for instance).

FFA Free For All - There is no content on these pages. They are just full of links added by visitors.

Freshbot - It is a Google crawler that is known to add pages to the Google index a little quicker than other Bots.

Gateway Page - See Doorway Page above.

Google Bot - These are Google's "crawlers". They crawl web pages to index them into the Google Search Engine.

Google Dance - Refers to the period of time when Google is performing the update to it's index. Google has multiple datacenters that have different results during this period. This occurs about every month or so.

Header Tag - This is an HTML tag which is most often used for page headers. For example:

The Header Tag

Hidden Text - It is text that is invisible on a web page because it is the same color as the background. You can be penalized by search engines by doing this.

Hit - This occurs when a file is loaded on a webpage.

HTML - (Hyper Text Markup Language). This is a popular language used to format webpages.

HTML Link - This is a link from one page to another.

IBL - (In Bound Link) - This is also referred to as a back link. These are links that come from one website to another. If you have 50 IBLs, then you have 50 links pointing to your website.

IP Address - This is a unique number that is assigned to a computer or system.

JavaScript - This is a scripting language (client side).

Keyword - This is a single word that is used to identify the subject or purpose of a web page.

Keyword Density - This refers to how many times a keyword or keyword phrase is repeated on a web page. It is based on a percentage.

Keyword Phrase - This is a group of two or more words that are used to identify the subject or purpose of a web page.

Keyword Stuffing - This is when a page is stuffed with all kinds of keywords. There is a lot of repetition in the Meta Tags or anywhere else on the website. It is meant to increase the websites importance to the Search Engine. It is considered spamming by most search engines.

Link Farm - This involves a set of web pages that have been built for the sole purpose of increasing the number of incoming links to a web site. This type of activity will get you banned from Search Engines.

Meta Search - This type of search will search multiple databases and combine the results for you.

Meta Tags - This is content that is found in the code of a website. It is not seen by visitors. It's only purpose is to give information to search engines etc..

Open Directory Project - This is a large directory of websites run by volunteers.

Optimization - This is something webmasters do to their websites to try and get higher positions in the Search Engines Results.

Outbound Link - These are links going from your website to others.

Page View - This is for the number of times a page is loaded.

PopUp - This is a window that "pops up" in front of you while viewing another window. It can be triggered numerous ways. Either by an action of yours or something predetermined by the person that programmed it.

PFI - (Pay For Inclusion) - It's simply paying for your website to be listed.

Pop Under - This is the same as a PopUp except it's another window that loads under the page you are viewing. You normally don't see it until you close the page you're on.

Portal - This is normally a term used to describe a website that is the first place people see when using the web.

PPC - (Pay Per Click) - It is a way of advertising in which you only pay when someone clicks on your ads.

PR - This is Google's Page Rank. It is part of the formula that Google uses to determine your position in the Search Results Pages.

Query - This is simply a search word or phrase submitted to a search engine.

Reciprocal Link - This is where 2 websites will exchange links from one to the other.

Referrer - This is the page from where a user has come.

Refresh Tag - This is a tag which defines how a page will refresh.

Robot - This is basically the name given to a search engine spider or crawler.

Robots.txt - This is a file that tells the search engine spiders how to crawl a website. It is often used to tell a spider not to include a page.

Search Engine - They are used to search the web.

SEM - (Search Engine Marketing) - This type of marketing includes SEO and various paid advertising like banners and PPC.

SEO - (Search Engine Optimization) - This is what is done to make a website search engine friendly. It is practiced to get the best positions possible in the Search Engine Results Pages (SERPS).

SERP - (Search Engine Results Page)

Spam - This is when various techniques are used to manipulate the search engines to rank better. One example is keyword stuffing. Websites will be banned for spamming.

Spider - This is also called a "Bot" or "SpiderBot". This is a program used to visit web pages and bring information about that web page back to the source.

Stop Word - These are just common words that the search engines ignore when indexing a web page or when processing search queries.

Submission - This is simply submitting a website to a search engine or directory.

Traffic - These include the unique visitors and page views that a website gets.

URL - Uniform Resource Locator. The address at which a specific resource can be found. As an example: http://home-made-online-income.blogspot.com

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A Powerful 3 Word Formula To Help Increase Your Click-Through Rate (CTR)

Relevancy – Content – Copy

Though it consists of just 3 simple words, it’s not that easy to master. However once you’ve mastered and combined them into one force, your click-through rate WILL massively skyrocket from your current levels.

Relevancy
Here’s something to think about…

There are hundreds of message boards or forum online. Each forum is geared towards a certain topic or interest and those who register are obviously interested in that particular subject. Every now and then, someone may make a post and will introduce this by labeling it as an ‘off topic’ subject. The point here is that the poster knows before hand that the subject of his post is out of context and so ‘apologizes’ for the post.

The subject of this Blog is on making money Online from home. If I suddenly told you about how to make my grandma’s secret recipe you’ll think that I was losing my mind. At least you’ll look for the lesson from what I told you. If there was none then this will confirm your belief.

If you blog on subjects that are totally unrelated to your readers interests then you’ll likely lose credibility.

Every magazine covers a particular subject and you expect the editor to keep foreign stuff out. In this case you are your very own editor and should write to the interest of your readership.

In other words, be relevant! Give them what they want, remember?

Content
Content is what remains after you’ve stripped away all the ‘fluff’.

For example, right now you are reading this post. The words go together to form sentences and the sentences express complete thoughts – hopefully ;-) What you really want are not the sentences but the ideas that they express. That’s the content.

I’m sure that you’ve listened to speeches or presentation where the person said a lot but you were left with nothing in the end. Some people refer to this as a lot of hot air - just a lot of sentences but no new ideas.

Your subscribers will be after content.

If there is just a lot of flavor but no nutrition then you’ll be filling them with a lot of junk food posts.

Your readers will look forward to reading your stuff if you can give them solid information that will bring added value to their businesses and lives.

It’s not that much of a revelation that content is king not only for the search engines but for your profits as well.

Copy
By ‘copy’ we mean the art of writing persuasively.

Yes copywriting applies to blogging as well. You must understand the hot buttons that motivates subscribers to take action and click through the links in your posts or your emails for that matter.

There is a formula that you can follow which we’ll discuss later but you must be aware that a post that aims to get people to take action must be carefully crafted.

On the surface the post may appear to be a simple message but the writer must know that there are psychological triggers within that copy that will get people to act.

The basis of writing good copy is to realize that your subscribers have mental barriers that must be broken through if they are going to buy your products or services.

These are some of the main objections that you have to address when you need them to take a desired action, for example:

- "I can't afford it.”

You must show them that they are getting more value than the price they are paying right now. It’s best to show a dollar example of how the product can save them or make them more money or whatever benefit you are promising.

- “How do I know you're qualified to make this offer?"

Show that you are qualified to make the offer by listing your qualifications, experiences.

- "I don't believe you."

Testimonials of others who used your product or the product you are promoting will help to dispel this one. If it works for others, they’ll think, then it can work for me too.

- "I don't need it right now … maybe later."

You must provide an incredible incentive to act now by adding bonuses for the early birds or show that it's limited quantities. Show what they will continue to be like if they don’t get the product.

- "I doubt this will work for me"

Again testimonials will help to dispel this one. Be sure that your testimonials have “average Joe’s” that used the product and had great results.

- "What will happen if I don't like it?"

Here is where you must provide a strong money-back guarantee. The stronger and longer the guarantee the more you’ll help them over this barrier.

- “You don't really understand my problem."

Try to show how much like your potential customer you are. How you’ve walked in their shoes and know where the painful spots are but most of all have the solution.

Keep in mind that people are motivated to buy based on their emotions and justify their purchase later by using logic.

You have to appeal to your readers emotions first before logic.

The two primal motivators are…

The hope of gain and the fear of loss.

Fear of loss is the stronger of the two. In other words people will be more motivated to save the money they already have than gain more money.

Here are the ways in which you must show that the product or service will benefit your readers: to increase wealth, to look better, to be popular, to reach inner peace, to have more time, to be secure and to have more fun. These are the things that people ultimately want so show how your product will eventually help your following to achieve these things.

It’s not difficult to learn the principles of writing good copy but it takes practice to get the feel of the methods. With continual practice and some trial and error you’ll soon discover what approaches works best with your readers.

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eBay, What Have You Done?

How did the latest developments and changes at eBay affect your eBay Business or your Future eBay Business?

You see, Derek Gehl and his in-house team of experts have been spending the past few MONTHS analyzing all of the latest developments and changes at eBay, the world's biggest online marketplace...

... and they've applied what they've learned to create a simple, three-step system you can follow to rake in a healthy chunk of the $60 BILLION that exchanges hands on eBay every YEAR!

And the best part?

Derek's laid out the entire profitable system in a set of training videos that you can watch RIGHT NOW for FREE!

First, he's going to reveal the number one mistake that nearly EVERY new "eBayer" makes when they're getting started (it's a BIGGIE, and it can stop you COLD from ever making a PENNY)!

After that, he'll explain his secret three-step formula for evaluating ANY item to determine if it'll be a HOT seller... teach you how to find hungry markets that are
BEGGING to buy what you're selling...

... and wrap up this three-video series by looking at what's new and different at eBay, and explaining EXACTLY how to take advantage of the recent changes to start profiting RIGHT AWAY (while everyone else is scrambling to get up-to-speed)!

This system is FULL of secret strategies that virtually NOBODY else knows about!

It's also been tested and proven by his own elite group of eBay mentors, so you KNOW it's gonna work for you, too.

So if you want to learn how to start making SERIOUS money online in the fastest time possible, without having to create your own website (or if you'd like to add an additional stream of income to an existing website), I highly recommend
Derek's three FREE eBay training videos!

Start watching them RIGHT AWAY by following this link

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How Is Your USP ?

What is a USP? If you don't know the answer to this question, you're business is in serious trouble! Again, an entire book can be written on this subject (many have been).

Your "USP" is your "Unique Selling Perspective".

In other words...Why is your business Unique?

What does your business possess that separates it from the rest of your competition?

Why should a customer buy from you instead of your competition?

What do you offer your customers that your competition doesn't?

If you’re going to be successful online, you need to learn more about how to develop a strong USP. This one aspect of your business could determine your success or failure.

Here's a good example....

Amazingly enough, a once failing pizza shop used the power of a strong USP to turn their struggling business into an empire. They decided to become unique and capitalize on one specific aspect of their business that no one else had yet capitalized on. Once they did, their profits soared!

Who is this pizza shop? Domino's Pizza.

How did they turn their business around?

With a simple, clever, slogan combined with a strong USP....

Delivered Hot And Fresh In 30 Minutes Or Less... OR IT'S FREE!

The young owner of Domino's Pizza didn't capitalize on fresh ingredients, the ripest tomatoes, 5 different cheeses, or special offers.... Everyone else was already doing that! This "college student" realized where the need was and hammered home his simple message! What did folks want from a pizza place?

They wanted their pizza FAST! This simple slogan and USP alone turned a once failing business into a MEGA MILLION DOLLAR FRANCHISE!

If you really want to discover how to develop a USP for your business, FOR FREE, you must read Dr. Ken Evoy's ebook, Make Your Site Sell, widely recognized as the "Bible For Selling Online". Although the last edit of this book dates back to 2002, it still contains a great amount of evergreen information and fundamentally sound ways to think about selling online.

Dr. Evoy is a master at his craft and over-delivers on every one of his e-books. He's propelled his business into one of the most visited sites online. Get His Book Today! You'll thank me tomorrow!

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Relationship Marketing With E-mails

Let's take a look why E-mail marketing is so effective in the Internet marketing industry.

E-mail marketing is one of the fastest ways to leverage on the Internet. Because all you do is compose an E-mail, customize it to suit the reader (their first name or last name), and click the broadcast button to reach thousands of people instantly!

E-mail marketing is highly scalable. Unlike an ‘offline’ business where the more customers you have, the busier you are, in E-mail marketing, it is much easier because regardless of the size of your mailing list, whether it is 100 or 10,000, all you need to do is click broadcast and everyone on the list gets notified – all for the same effort!

E-mail marketing is highly targeted. One of the reasons why E-mail marketing is highly effective at getting sales is because the recipient of the E-mail gets a kind of ‘in your face’ promotion. You are marketing directly to the customer through their PERSONAL mailbox. Not only will you grab their attention firmly, they will tend to respond with the right buyers mindset because they are marketed to directly (unlike other advertising where the buyer might not be in the frame of mind to buy things).

E-mail marketing is personal. Autoresponders allow you to customize the E-mail in such a way that it allows you to connect with the subscriber individually. The more personalized your E-mail, the better the result (treat it as though you are writing to your best friend).

You can automate many tasks with your autoresponder. For every new opt-in subscriber, you can time your E-mails for you build a relationship with every new opt-in subscriber – what to send to them, when to send it to them and the frequency between each E-mail.

E-mail marketing acts as a good pre-sell. You might not be able to cram a sales letter into your E-mail, but at least you can pre-sell your subscriber and lead them to your blog, sales letter or website to check out what you have to offer and set them in the right frame of mind before they evaluate what you have to offer.

What do industry giants like Disney, Microsoft, Intel, and American Express have in common? They've all sought out the expertise of the "master of targeted opt-in e-mail," Jonathan Mizel! Now you can, too!

Hardcore businesses pay thousands of dollars to hear Jonathan speak, but you don't have to. Through an exclusive offer with AWeber Communications, Inc., you can hear directly from Jonathan - for FREE!

Right now, the TWO-PART video of Jonathan's sequential autoresponse seminar in London, England is in the AWeber control panel. In this amazing hour, Jonathan reveals:

* Totally unique ways to use AWeber autoresponders
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You can also subscribe to my Free AllTheInfoYouNeed - eZine - and get
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