Monday, December 10, 2007

Article Marketing and How It Works

It is an estabilished fact that Article Marketing works by a large number of IM in niches of all kind. This has been proven time and time again. For those who have not ever attempted article marketing they still think that it is harder or more time consuming than it actually is.

It all starts by writing an article. This can be done by yourself or you can hire someone to do it for you (a ghost writer). The cost of articles writen by out-sourcing writers is usually less than $10.00 for a 300 to 500 word article. It is important that the article be informative and relevent to your specific niche. The article should absolutely not sound like a sales letter. This will turn many readers away before the end of the article.

At the end of the article, you include your "resource box" or "author box". A resource box is simply information about the author, and it usually includes a link to your related website, a link to subscribe to a newsletter, and possibly even an email address to contact you. Even if your article is ghost written, you are still the author.

Underneath the resource box, you type a statement giving others the right to reprint the article for free, as long as they don't change it and keep your resource box attached. This allows others to help make your article viral. Many article directories will place this text for you.

Once the article is written, you should distribute it to as many article directories as you can find. It helps to also send the article to ezine publishers within your niche for consideration. You can find lists of ezines in the various ezine directories that are available on the Internet.

There is article-submission software that can be used to speed up submitting your articles.
One example of this type of software is at Instant Article or ImWishList Article Submitter

There are also services that will manually submit your article to directories. This is highly recommended because many article directories do not allow and will not accept articles submitted with software. One such recommended article submission service is We Submit Articles at:
We Submit

Submitting the articles yourself is a time consuming task. If you can hire someone else to do that work, you will have more time overall to concentrate your efforts on other marketing tasks, including producing more articles. Start by submitting yourself to get familiar with the process, but you should really look in automating this task.

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